7 Essential Signs Your Website Needs a Redesign

In today’s digital world, owning a website is a vital marketing strategy to bring in more sales to your business. However, keeping the website updated may take a back seat as you find yourself dealing with other business challenges.  Nonetheless, it is important to know that an outdated website can have a negative impact on your business if not attended to.

There are many reasons why business owners decide to redesign their websites, and according to a web statistic survey, 80.8% of the businesses redesign their websites due to low conversation rates, here you can find more information how to measure fulfilling your business goals.

Top reasons for website redesign

Top reasons for website redesign | GoodFirms research https://www.goodfirms.co/resources/web-design-research-small-business

Therefore, as you aim to make more sales and bring more revenue to your business: here are the 7 essential reasons why you should redesign your website.

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1. Redesign Due to an Outdated Website Design

When it comes to human beings, the first impression is everything. Therefore, when users visit your website, what do they see? Design trends are changing every two to three years and if you have not changed yours recently it certainly is outdated and it’s time to redesign your website.

 So, here are some searching tips to know if your website design is outdated:

Latest design website redesing trends

Latest design trends according to GoodFirms research https://www.goodfirms.co/resources/web-design-research-small-business

Therefore, after confirming that your website is really outdated from the above tips, here are some statistics facts to remind you what consumers think of a website design:

 2. Lack of Various Devices Responsiveness and Performance to your website

90% of people use multiple screens sequentially with mobile devices accounting for 2-3 minutes spent online. Therefore, if your site isn’t responsive to some various devices, you will definitely lose leads and customers.

Moreover, if customers cannot be able to upload your website on their devices then this is one of the clear signs your website needs a redesign. Therefore, to be ahead of competitors, you should create a responsive and performance checklist to know if your website is mobile friendly.

Your performance checklists questions should be:

After realizing your website performance is not at its best before you decide not to redesign it you should remember this website statistics:

3. Your Website Content Management System (CMS) is Outdated 

When building a website, the one thing you need to pay close attention is you’re CMS. Since the CMS allows you to control and manage the content within your website, it is important to keep it updated regularly.

Therefore, to know if your CMS is outdated, here are some basic questions to ask yourself:

If some or all of your answers indicate your CMS is outdated, then it’s time to do a website redesign.

website redesign requirments

Source: Page 72 https://cdn2.hubspot.net/hub/53/file-13222061-pdf/docs/ebooks/science_of_website_redesign_presentation.pdf

4. The Website is not Generating Lead as Well as it used to

Let’s say your website design is beautiful, the page loads with great speed and it’s totally secure from hackers yet it’s still not generating leads. If this is the case, then you need to ask yourself these tough questions.

Therefore, if the answers to these questions don’t align with the website services, then it’s time to redesign your website and improve your credibility.

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5.Your Business Brand and Audience has Changed

As you are reviewing your market strategy, you may find yourself asking the question, when should I redesign my website? Well, the answer should be:

Therefore, to keep your new audience informed and to also boost sales, you can update your website through blog posts, videos, and product images. Nonetheless, make sure they only receive the relevant information to avoid too much confusion on their part.

6. When Website Traffic has started to Decrease

In every business, competition is always there. However, apart from staying ahead of your competition, there are other factors you can consider so to avoid your website traffic from decreasing.

The other factors are:

7. What is the average Age of a Website?

According to research, it is said that the average website lifespan is between 2 -3 years. Therefore to stay ahead of competitors, being aware of a website life expectancy will answer your question on why do a website redesign and also give you a clear idea on when to redesign your website. So, if your website is:

last website redesign

Source: Page 34 https://cdn2.hubspot.net/hub/53/file-13222061-pdf/docs/ebooks/science_of_website_redesign_presentation.pdf

However, there are other factors that may drag down your conversion rate no matter the age of the website. The factors to consider are:

how often website redesign

Source Page 39 https://cdn2.hubspot.net/hub/53/file-13222061-pdf/docs/ebooks/science_of_website_redesign_presentation.pdf

Website redesigning services at Codenest.Co

At Codenest.Co we provide the best website redesign to small and medium-sized businesses.

With the help of our expert team, we have brought many benefits to businesses that have had the experience of having their websites being redesigned by us. So, with no further ado,

Below is one of our clients who had the chance to have a website redesign that changed their conversion rate. Here is my personal experience with Tiffany restaurant.

A few years ago, I was looking for a restaurant venue to hold my wedding celebrations, while searching through the various website I came across Tiffany restaurant that specializes in organizing weddings. I did not really like their website as it seem outdated and I felt it was unfit for me to hold my wedding there. However, after visiting the restaurant I found out it had been refurbished since their last images website update and was now modern and elegant.

Just like many other businesses, Tiffany had neglected to update their website after they had refurbished the restaurant. After I enquired why they indicated they had been too busy with other business concerns. However, I took the initiative and informed them the benefits of having a website redesign and they immediately hired my company to redesign their website.

 

Furthermore, after starting working on the website redesign, the client admitted to me that other people had a similarly negative impression as me when they visited the website but changed their perspective when they visited the restaurant in person.

However, my response to the client was simple; their website should always be updated regularly to attract more customers.

Another website redesign service we offered was to Tamada Tour

In our business discussion with Tamada tour to understand why they needed a website redesign(old website). They gave us several reasons which were:

Therefore, we took the initiative of changing all that and after their website redesign, their conversion rate has gone up as the website has attracted new visitors, the increase in trips bookings has eventually made them add new members.

Prepare yourself for successful website redesign

Finally, if you see that your old website is blocking your business growth because of any of the above reasons, a website redesign is the best option for you. Here at Codenest.Co we will analyze your business and come up with a great website redesign strategy to suit your business needs.

Therefore, when you are ready for a website redesign, kindly contact us at or visit our website at https://codenest.co/knowledge-center/category/before/ to learn  more from our series of articles and also get a chance to view more redesigning projects we have previously done.