The world is now a global village, and businesses are being run on a global stage. Therefore, if you want your business to compete with the already established or newly created businesses, it must find its way to the global stage. So, one good way to get your business on the global stage is to create a WordPress website for it.
WHAT IS WORDPRESS?
WordPress is a free and open-source content management system. It is the simplest and most popular way to create your own website for your business. Furthermore, with the WordPress management system, you can easily manage important aspects of your business website without any programming knowledge. In short, WordPress is the best way to build a website for your business.
If you have not been considering setting up a website for your business because you think it is not easy, relax. With the WordPress content management platform’s introduction, creating a website for your business is made possible and easy.
Below are the practical steps to creating a website for your business:
CHOOSE AND REGISTER A DOMAIN NAME.
The domain name is your website name and address. So, this addresses that people who want to visit your business website make use of different browsers. Therefore, if you are making a website for your business, your domain name should match your company’s name. It should be unique, short, and easy to type and spell. The process of you getting a domain name is very simple and straight forward.
First of all, you will need to buy a domain name. You go to a domain name registrar, for example, Domain.com, and then you search for the address you want. However, talking about the bit at the end of your domain name, .com is the most common and popular. It is a safe bet if available and the option I will recommend for your business. However, you can use other good options, for example, .net, .org, but these are associated with specific business categories. This is the first and hardest step to creating your business website.
GET A HOST FOR YOUR BUSINESS WEBSITE.
After you have registered your domain name, the next thing is that you find a host for your business website. This is so important because, without a space to host your website, you won’t be able to get your WordPress site online. Furthermore, the host will store your business site and make it available to anyone who visits it. Studies show that Bluehost is the best hosting provider; in short, it was even recommended by WordPress itself. Bluehost offers a free domain, backups, and SSL security, automated updates, and one-click install, amongst other things. You will have to decide whether to opt for shared or managed WordPress hosting irrespective of the hosting provider you choose.
If you decide to go for shared WordPress hosting, you will share a server and all its resources with other sites. Similarly, you will share bandwidth (traffic capacity) and storage space (for your web content and media). Shared hosting is cheaper, and it is best suited to smaller websites. On the other hand, managed wordpress hosting can take the form of VPS or dedicated hosting. However, managed wordpress hosting is best suited for larger websites that need more resources. Consequently, it is a bit costlier than shared wordpress hosting.
If you want to sign up for a hosting provider, first of all, you pick a plan. Secondly, you link your domain name, and finally, you set up billing details.
WordPress installation is something you can do directly through your hosting dashboard. WordPress installation can either be one-click or manual, depending on the hosting provider you choose. If your hosting provider offers a one-click WordPress installation, for example, Bluehost, it is easy to download and install WordPress. On the other hand, manual installation is not such a straightforward process. First of all, you need to download WordPress to your computer, and then you re-upload it to your hosting provider. Based on this, we recommend that you choose a hosting provider that offers one-click installs for every installation.
POINT YOUR DOMAIN TO YOUR HOST.
After you have gotten your domain using a domain registrar, signed up for a hosting plan, and you have installed WordPress on your host. Next is you connect everything by pointing your domain to your host so that when people go to your domain, they will end up on your business website.
There are few technical settings you need to apply to post your domain to your host. First of all, you have to configure a few name server settings on your domain. The correct settings will be given to you by your hosts, and you will also be provided with all the information you need. Secondly, you go into your domain registrar and configure these settings for the domain that you want to point at your site.
CHOOSE A THEME.
You must understand that every website starts with a theme. What is the theme? A theme can be described as a template for your business website. WordPress uses themes to determine how your business website looks like. This makes it really easy to change how your business site looks without you having to rebuild your website from scratch. All you need to do is to swap out your old theme for a new one, and your design will look completely different. WordPress comes with its own set of themes. You can try out different themes to find which one fits your business site’s purpose and vibe the most.
Steps to Installing Free WordPress Theme
There are simple steps to follow if you want to install a free WordPress theme for your business site:
- Log in to your WordPress dashboard.
- Go to Appearance and then click on ‘Themes.’ This will further take you through to the theme dashboard.
- Click the ‘Add new’ button, and then you browse themes or use the search bar to search for specific industries.
- Try out a few themes to find the one you like. Once you get the one you like, hit on the ‘Install’ button to download it.
- Next is you click on the ‘Activate’ button, and you have the theme.
However, if you want a little more sophisticated and unique theme for your business website, there is another option. You can buy a theme from a trusted third-party site, for example, ThemeForest, Pixelgrade, etc.
Steps to Installing Premium Themes
To install a premium theme on your business website, you follow the following steps:
- You download the zip file of your new theme.
- You log in to your WordPress dashboard.
- Click Themes under the Appearance button. This will take you through to the theme dashboard.
- Click the ‘Upload Theme.’
- You will be prompted to choose a zip file from your computer, and then you choose your new theme file.
- Finally, you will see a success message with a link to activate your theme. At this stage, you are ready to go.
Note, WordPress updates continually, and themes need to update accordingly. Any WordPress-made themes, or those made by a responsible developer, will create a theme update in advance of a WordPress update being rolled out. All you will need to do is install the update yourself to make sure your business site remains compatible with the new version of WordPress.
ADD CONTENT TO YOUR BUSINESS WEBSITE.
This you will do within WordPress, and it has two types of content; pages and posts.
Pages are permanent pages on your website. They are static. As a result, they will not change unless you edit them, like your ‘About page’ or your ‘Contact us page.’
On the other hand, posts are entries listed in chronological order, either on the homepage or in a dedicated blog section.
After adding a page or post, you will need to populate it with your own content before you click on the ‘Publish’ button to make it live on your website. Adding any written content sections in different text blocks is the best approach to doing this. However, you must preview any draft posts or pages before you click on the ‘Publish’ button.
Every business website has a few standard pages you should also create for your business website. These pages are:
- Home page. Your WordPress theme usually has settings for this page.
- Contact Page. Create a new page and install a WordPress plugin to add a form to the page.
- About Page. You tell your story and why you have started your business.
- Product or Services Page. This is for the main services or products that you are offering. It is a good idea that you create a dedicated page for each.
These lists of pages will get you started, and you can always add more later.
At this level, you have a fully functioning business site that looks great. A website is an ever-evolving thing, and you can always check for updates through your WordPress dashboard.
Finally, note that you will need to renew your domain and hosting contracts as time goes on.