A fair business offer is one of the essential tools for any business, especially a freelance business. Having a compelling proposition that will call the client to take action is not just crucial but needed for the growth of the business. It is vital to know how to write one because money will not come in unless your target client knows in clarity what you offer and trust it enough to engage.
Small business offer as an excellent opportunity for a client
A good business proposal is an excellent opportunity to win over new clients or businesses. It is value-laden statements that speak of the solutions your product or service can offer to solve a client’s problem, and each component of the proposal must be well planned, developed in the proper format.
Many methods can help improve the sales strategy and bid, and also, when you apply these concepts, it will produce a more robust and more attractive business proposal.
But before we proceed further, we must clarify what a proposal or a business offer is.
Perfect SMBs offer – easy and tailored to clients’ needs.
A business offer or proposal is a properly structured, value-laden written statement of your product and service tailored to a client. A proposal is not the same as a business plan; even though a business plan is a vital corporate document, it is still very different from a business proposal or offers.
A business proposal is written for a particular request or client. It is tailored to provide solutions to the requested needs of the client.
Before you write an offer for your company
This is a significant phase in writing a proposal. It is called the preparation phase. It must entail not just who you are but also present you as the best option or choice to the client.
First, get to know the target audience of your small business.
Your client or audience is the most critical factor that you must get complete detail on before preparing to write the proposal.
To make the right offer, you need to have a good knowledge of your target clients:
- you need to understand their needs
- how they live
- what their values are
- their role
- their decision influencers
- their major and minor concerns
- their previous service providers
- what problem you can solve for them.
To know the answers to all these, you must survey to gather enough information about them, call or fix a meeting with the client to have an in-depth understanding of their needs through strategic questions.
This will serve as a guide on how you will communicate your intents in your offer, and also aid easy and frictionless communication between them and you.
Progress by creating engaging content marketing for small businesses
Building a reliable connection between your client and your small business is very important in helping your proposal or offer gain acceptance or approval. To establish a significant relationship between your audience and client, the client must have seen the contents or works you have done that has helped the community or the business around through the content that you have created.
Creating content that your prospective clients or community can connect with will make your brand more relatable and reliable. Being there for the clients when they need you to provide answers to their questions or solutions to their challenges consistently through the contents you write on your website or blog will help your business create a presence around your community that they can rely on you.
This, in turn, will benefit your business offer because your target client will begin to trust your brand.
The deploy marketing ads for small and medium companies
Marketing Ads is one of the strategies used to build interest in your product or service to attract those you are submitting proposals or offers to. Deploying marketing strategies helps to create a presence in the path of desiring or prospective clients and gives them a reason to visit your website to know more about your product and service, which will add to the credibility of your offer.
\As a business owner, having a website page for your brand gives you an excellent platform to build your business’s integrity or brand. With the world already gone digital, you can reach your prospective client easily by creating a website.
Also, know your business competitors
It is inevitably possible that you are not the only business submitting a proposal to the client, and you know that your offer will be review along with others. So understanding what your competitor will propose will help improve your own provide and help put you ahead of them.
You can do this by reviewing your competitors’ previous works, how they proffer solution, their strategies, and their prices. Doing this will help refine your proposal and make it more superior to that of your competitors.
Now ask yourself questions
A good proposal doesn’t just speak of how competent, reliable, and excellent your business is, but it must also talk of how wonderfully well you can make your clients’ businesses grow.
And to do a proper evaluation, you must ask yourself some questions. Question like
- What values can I add to my client’s business?
- Where or what aspect can the value be added?
- What are the challenges of the client?
- What solutions can my offer bring?
- Will my offer have a long term effect on the growth of the business?
- Why should the client choose me?
- As my previous jobs have given me enough credibility?
- These and other questions must be asked before writing the proposal.
Then think of how to make your offer clear
It is essential to make your offer clear to your clients. So before you start writing your proposal or bid, think on
- How to you will present what you want them to buy from
- The offer you will deliver to the client
- How you will explain it in terms, they would understand
- How your proposal or offer will make a difference in your clients business
Then progress by writing proper content for your proposals
Your proposal or offer’s content is very vital, and it must be adequately aligned or structured for easy consumption and understanding by the client or business owners. There are ranges of formats or styles for writing the content to your proposal, which will be outlined below.
- Proposal Title: The title is the first line of the proposal or offer; therefore, it should create a firm and positive impression on the client. It should be brief, catchy, and engaging.
- Summary for the proposal: The summary should clear and must consider the client’s schedule. It must capture vital information on the request and reflects how it will solve the client’s problems.
- Overview: This is where you write about the client’s challenges and how you intend to provide solutions to it. Here you go into some details of your understanding of the clients and the challenges facing them, and how your bid will solve the problem.
- Deliverables and Timeline: After the overview, your proposal must specify what and when the client should expect to receive the product or when the project will be completed. Also, it must clearly state what the client should expect and how the solution will be provided.
- Proposal Budget: Most clients read this section first even before they read the other areas. Therefore it must be accurate, up to date, competitive, and easy to understand.
- About Us Section: After the most client has read through the solution you are proffering, and how much it will cost, most client checks the background and integrity of the service provider or company.
- Add Graphic: Pictures make complex matters look simple. So adding proper and clear graphics will help for an easy understanding of the proposal.
Now you are good to go with you SMB offer
If you implement the processes outlined in this article, you would have successfully written an irresistible proposal or offer, and also created an awareness of your brand around your client or the community.