How to check if the website fulfills the set business goals?
A lot of websites today are not getting enough conversion rate as they ought to because the website has done very little to meet set business goals. Unfortunately, this has been the fate of many unsuspecting site owners. Do you belong in this category of website owners? Are you looking for information regarding how to tailor your website per previously set business goals?
If you want to work with impressive design specifications for your website, you have come to the right place. Here in this article, you’ll understand how you can have a website that syncs with your business goals nicely.
Our goal is to guide site owners on how to engage visitors and customers in the best way possible. Maximum customer engagement is the only chance you have in amassing the kind of profit you dream of from your website.
When we measure the success of our site concerning business requirements, these are some of the pointers we look out for:
What we measure
- Commitment – this is where we start our campaign from; we try to know how much visitors are fond of the site. We ascertain how long they spend on the site, what they do on the site and how often they visit. These are a few pointers that can help you define the success of your site.
- Conversion – we try to find out how many visitors ended up doing what was expected of them before leaving the site. Things like buying a product and submitting contact or email address.
- Behavior – we also establish visitors’ behavior by understanding how well they navigated the site and how many of them left the website after visiting a particular page (bounce rate).
- Behavior on the entire site – we also take a look at how long users spend on each web page.
- Behavior on a single page – what is the interaction level of the user on each page, are they having any particular difficulties on any page, and where are we requesting too many inputs from end-users?
- Demography and sources of visit – this is where we take a look at the population of people who are visiting the site, as well as where they are coming from. If you know where your site visitors are coming from, you could easily tweak a few things and have more visitors.
How we measure these pointers
Here are a couple of the tools we used in evaluating the factors that were mentioned above, and they have helped us to a great extent. As such, we recommend these tools for you.
1. Google analytics
This tool has helped us in our quest to understand certain things about those who visit our sites. There are special meanings for every figure and graph represented by this tool. In other words, Google Analytics can only be useful to you if you can interpret these data respectively. To leverage this tool, you can hire the services of a professional web data analyst to help you out. Or you can choose to master the web data analytics tool via a self-learning process as there are various step-by-step guides that can aid your learning process.
2. Yandex Metrics
Good knowledge of user behavior is vital if you want your users to spend more time on your site. When they come to a website and encounter very little difficulties, they are likely to visit again. Yandex Metrics can be of help here. With this tool, we can resolve every challenge that could contribute to giving users a negative user experience. We eventually experienced a massive increase in the behavior of those who visited our sites due to this tool; I guess it is going to work same for you.
This tool takes analytics a step further by giving us clear hints on where users are more focused on when they visit our sites. Unlike Yandex Metrics, it is easier to identify those flashpoints where users concentrate more of their time.
4. A / B Tests
This particular tool helps to save time in the long run, though it requires a bit of energy to get best results. With A / B Tests, we end up creating different scenarios of our website and how users are expected to interact with it. After a lot of testing, we can choose the solution that best works with our business needs.
Woopra is an outstanding tool when it comes to knowing what our visitors are doing on our site. The dashboard allows us to know how many persons are online, as well as what they are viewing. It makes it even easier by creating a behavioral profile for customers, and with such assessments, you can quickly tell if the site is working with the set goals you had or not.
After the research
- Most challenging time: When you are through with spotting the issues on your website, the next thing is how to implement the solution. This is the most challenging part because if the solutions are not adequately implemented, the problem will still be there. This is where a lot of skilled resources concerning analysis will come in handy.
- Industry experts: after using analytics or any other tool to identify the reasons why your website is not in line with your business goals, you may have to employ the services of professionals who specialize in SEO, developing Social Media Marketing strategies, are UX designers, etc. this is highly necessary because most times they are in a better position to advise you on what to do.
- Critical Analysis: it is essential that you equally sit down as a group and evaluate the site and find out why its functionalities are not aligning with its business requirements.
- Problems that could be cited after research are:
- Technical challenges: we noticed our website was an active spot for web surfers, yet we could only accomplish very little because there were a couple of technical barriers that prevented our visitors from making any serious commitments.
- Clumsy content: we also realized that the goal of our site was not as straightforward as we thought because of the too many contents we had. Instead of sending the message across, we were confusing our visitors the more.
- More than necessary user input: the registration forms on our sites required too many input data from users. This approach was entirely unnecessary as it only ended up discouraging users in the long run.
- No Mobile Version: This is one thing that can easily defeat the business goal of any website especially when it is an e-commerce website. Users prefer to access the web on their mobile devices, as speculated by many recent studies. Hence, we were equally guilty of this.
- Poorly-organized website: user experience is critical if you want your site to achieve its set objectives at the end of the day. We failed to consider this as we imitated non-standard solutions in the way users should interact and navigate around the site.
- Longer loading time: anyone can easily overlook this. We did. Our images were not fully optimized, so it affected the time it took for our site to load on devices. This also impacted our business goals negatively as web surfers are not interested in anything that is going to waste their time.
To sum up
If the operation of a website on all devices is nothing short of seamless and flawless, it is okay to assume that all best practices have been observed in the coding process. You can go to this link [#www], and find out if your site has been coded in line with best practices. If your website coding is not clean enough, you may need a few tweaks to make it look perfect. It is better when changes are carried out during the testing stage. Nevertheless, if your preference is to ditch your old website for a new one, then it is advised you work closely with all the tips mentioned above in this article.
I hope this article has been helpful to you. Nevertheless, if you have any further questions, you can get in touch by writing to us. We are ever ready to help you advance your business to greater heights.