How can I create a website for my small business? Basic steps

It is nearly impossible for you to run a business, even if it is a small business store without a web presence, be it a blog or social media. This is because many customers now have easy and fast access to the internet. And with the internet, it is now easy to research your brand and what it is all about.

Your brand needs a website, even if it is a small business store.

Even if you are a freelancer or operate an offline small business store, you must use the internet. Having a website will give your small business an edge in the marketplace. Now that the market has gone digital, a well-designed website will give your business an upper hand in the digital workspace. This can even open your brand to new market opportunities, thereby expanding your small business cheaply and easily.

You don’t have to start big to own a small business.

If you aren’t sure what type of site you want to create yet, you can always start small and scale up over time. It isn’t hard to begin with, a simple blog and turn it into a news or affiliate site whenever you’d like. You can also create a site that fulfills various roles. For example, a small business website with an accompanying company blog and a connected storefront to sell your products or services.

Now it has been made accessible to create a website for your small brand.

Website developers have made it easy to own or even create a website for your small business. With the new development of website design software, it is now easier to develop a functional and attractive website for your local brand without coding stress.

Necessary steps to website creation for small business

Irrespective of the software you use, some basic rules and tips will give your business website a professional look. It will also show your small brand in the best light and make it easy to find on search engines platforms.

When a customer or client visits your business website, you must give an excellent first-time impression. To make that first positive impression on your customer, your business website must be created with your business short and long term goals in mind, giving the visitors the needed information.

 From my vast experience as a website designer and has built several business websites, I will share some step by step guidelines for creating a successful business website below.

First! Plan your business website content

Before you create your business website, the first thing is to know what content your website should be made of. That is, what do you want your website to say about your small business to visitors or customers? 

Below are outlined content your website should have. 

Then plan the function you want the business website to perform.  

Also, it would help if you planned the function you want your website to serve as well. A business website can serve as the following.

Now that you plan what you want your website to contain and how it should function.

Next up is to….

Obtain the right business domain name

Your domain name is also known as your website address, and it is what visitors enter to view your site. It is vital that it makes a good impression and as well as for search engine optimization (SEO) purposes.

The right domain name should follow so of the following tips.

Then use the best content manager system (CMS) and website host.

A content management system (CMS) is a software program or application used to create and manage digital content. It is a user-friendly application that you install on a hosting service that allows characters without a coding background or knowledge to create, customize, and manage a website. A good CMS will help you maintain your site, and you don’t need much technical knowledge to use it. It would help if you chose a CMS designed for your unique needs; different systems are used for various reasons, such as user-friendliness, extensibility, and budget.

Why WordPress is the best CMS for small business websites

There several website building software you can choose from depending on the features you want to include. But while there are hundreds of free CMS and hosting platforms out there, WordPress’s self-hosting options give small business owners much more control over their site.

WordPress is the world’s most popular CMS, with a 61.8% market share. According to a recent survey, it powers about 35% of all websites on the internet, also according to a study from the 2015 year of global internet CMS usage, which revealed that WordPress is responsible for an additional 1.1 million domains every six months or so. It has a vast, active support community and many useful plugins to extend your site’s functionality. It is also free and relatively simple to install. From my experience as a webmaster, I strongly recommend that small businesses use WordPress to create their websites due to its flexibility and extensibility.

Other features that make WordPress unique are mentioned below.

Many business websites are made possible thanks to WordPress themes, plugins, image galleries, and other project management tools, coupled with many additional features the platform offers out of the box that is useful to all types of sites. Chief among these is the central, user-friendly WordPress dashboard. This is a private admin area you log into, where you can control all aspects of your site from one place.

Then optimize your small business website for search engines.

SEO is a set of practices you apply to your website to ensure search engines index, rank your website appropriately, and then show it to search engine users. The better your website design and content are, the higher your site will show up on search engine result pages.

SEO is a fundamental ongoing process that can help your small business website show up on the first page of search engine results pages. This will result in large amounts of free traffic to your website.

Lastly, regularly publish quality content and implement a website maintenance plan.

Content quantity is essential to search engines, so you must create a plan to publish quality articles. Make sure your content uses an appropriate, on-brand tone that people will enjoy reading. Also, add the comment from a client who has engaged your services or used your product to prevent the website from growing stale and rank well in search engines.

Now you are good to go!

With this article, you can tell that creating a great small business website may not be as simple as you first thought. However, with a proper content management system (CMS) and website host as WordPress, you can create your business website and give your brand an excellent chance at succeeding in the online marketplace.

 

It is nearly impossible for you to run a business, even if it is a small business store without a web presence, be it a blog or social media. This is because many customers now have easy and fast access to the internet. And with the internet, it is now easy to research your brand and what it is all about.

Your brand needs a website, even if it is a small business store.

Even if you are a freelancer or operate an offline small business store, you must use the internet. Having a website will give your small business an edge in the marketplace. Now that the market has gone digital, a well-designed website will give your business an upper hand in the digital workspace. This can even open your brand to new market opportunities, thereby expanding your small business cheaply and easily.

You don’t have to start big to own a small business.

If you aren’t sure what type of site you want to create yet, you can always start small and scale up over time. It isn’t hard to begin with, a simple blog, and turn it into a news or affiliate site whenever you’d like. You can also create a site that fulfills various roles. For example, a small business website with an accompanying company blog and a connected storefront to sell your products or services.

Now it has been made accessible to create a website for your small brand.

Website developers have made it easy to own or even create a website for your small business. With the new development of website design software, it is now easier to develop a functional and attractive website for your local brand without going through the coding stress.

Necessary steps to website creation for small business

Irrespective of the software you use, some basic rules and tips will give your business website a professional look. It will also show your small brand in the best light and make it easy to find in search engines platforms.

When a customer or client visits your business website, you must give an excellent first-time impression. To make that first positive impression on your customer, your business website must be created with your business short and long term goals in mind, giving the visitors the needed information.

 From my vast experience as a website designer, and having built several business websites, I will share some step by step guidelines to creating a successful business website below.

First! Plan your business website content

Before you create your business website, the first thing is to know what content your website should be made of. That is, what do you want your website to say about your small business to visitors or customers? 

Below are outlined content your website should have. 

Then plan the function you want the business website to perform.  

Also, it would help if you planned the function you want your website to serve as well. A business website can serve as the following.

Now that you plan what you want your website to contain and how it should function.

Next up is to….

Obtain a right business domain name

Your domain name is also known as your website address, and it is what visitors enter to view your site. It is vital that it makes a good impression and as well as for search engine optimization (SEO) purposes.

A right domain name should follow so of the following tips.

Then use the best content manager system (CMS) and website host.

A content management system (CMS) is a software program or application used to create and manage digital content. It is a user-friendly application that you install on a hosting service that allows characters without a coding background or knowledge to create, customize, and manage a website. A good CMS will help you maintain your site, and you don’t need much technical knowledge to use it. It would help if you chose a CMS designed for your unique needs; different systems are used for various reasons, such as user-friendliness, extensibility, and budget.

Why WordPress is the best CMS for small business websites

There several website building software you can choose from depending on the features you want to include. But while there are hundreds of free CMS and hosting platforms out there, WordPress’s self-hosting options give small business owners much more control over their site.

WordPress is the world’s most popular CMS, with a 61.8% market share. According to a recent survey, it powers about 35% of all websites on the internet, also according to a study from the 2015 year of global internet CMS usage, which revealed that WordPress is responsible for an additional 1.1 million domains every six months or so. It has a vast, active support community and many useful plugins to extend your site’s functionality. It is also free and relatively simple to install. From my experience, as a webmaster, I strongly recommend that small businesses use WordPress to create their websites, due to its flexibility and extensibility.

Other features that make WordPress unique are mentioned below.

Many business websites are made possible thanks to WordPress themes, plugins, image galleries, and other project management tools, coupled with many additional features the platform offers out of the box that is useful to all types of sites. Chief among these is the central, user-friendly WordPress dashboard. This is a private admin area you log into, where you can control all aspects of your site from one place.

Then optimize your small business website for search engines.

SEO is a set of practices you apply to your website to ensure search engines index and rank your website appropriately and then show it to search engine users. The better your website design and content are, the higher your site will show up on search engine result pages.

SEO is a fundamental ongoing process that can help your small business website show up on the first page of search engine results pages. This will result in large amounts of free traffic to your website.

Lastly, regularly publish quality content and implement a website maintenance plan.

Content quantity is essential to search engines, so you must create a plan to publish quality articles. Make sure your content uses an appropriate, on-brand tone that people will enjoy reading. Also, add the comment from a client who has engaged your services or used your product to prevent the website from growing stale and rank well in search engines.

Now you are good to go!

With this article, you can tell that creating a great small business website may not be as simple as you first thought. However, with a proper content management system (CMS) and website host as WordPress, you can create your business website and give your brand an excellent chance at succeeding in the online marketplace.