With technological advancement, voice search is becoming the next big thing in the internet world. That being said, a marketing analytics company is known as comScore has even estimated that by 2020, 50% of all internet searches will be done via voice.
In other words, the world is rapidly embracing the voice search over the old good typing. Although typing a query into a search bar is quick, simply speaking into a device seems to be quicker. That’s because it is said that an average person can type around 40 words per minute but can speak around 150 words per minute.
With people wanting instant results, most of them are leaning the voice-search way. Therefore, to ensure you are not left behind on the voice-search bandwagon, here are some ways to help you optimize your website for voice search.
1. Get Listed Online
This guide is only suitable if you are a local business. If not, skip to the next step. Since that is out of the way, if you are a local business, one way to prepare for a voice search is to ensure you have been listed online. For example, if your business is selling wearable tech products, you know they have limited display sizes. Besides that, smartphones using voice assistances such as Google and Siri.
2. Write More Local Content
Many voice searches are for local content. Therefore, it is wise to write local content to cater to local users. However, know that your business does not have to be local for you to produce local content. To improve your SEO for voice search, put out more relevant local content and watch your site traffic increase.
3. Concentrate on Phrases, Not Keywords
When people type in a query into the search bar, they mostly tend to keep it short. However, when talking to a device, it becomes completely different. Most users concentrate on the main keyword with a search bar, while the voice search is more of a conversational tone.
Therefore, before optimizing your site, first research longtail keywords that a user might use to search for your products or services.
4. Reduce Page Loading Time
Page loading speed has been the main ranking factor for a while now. With the increase in digital content, the faster your site loads, the better it will rank in search engines. Therefore, your main aim should be to ensure your loading time is not affected even when you add more content. But how will you achieve that, you ask? Well, here are some simple ways to make sure the loading time is not affected.
· Optimize the images of your website by compressing the images before transferring them to your website.
· Use a content delivery network to distribute services efficiently to the end-user to provide high performance.
5. Produce Voice-Search Friendly Content
In any site, users are usually attracted to easily readable content. Therefore, to keep your users interested, ensure that you produce voice search-friendly content. For an automated voice to clearly read, make sure you have content written at 9th grade.