Item: Website Development
Rating: 5
Author: Kathrin, Marketing Manager

About

We met the Radix team at one of the marketing events. Thanks to this meeting we were able to get to know our companies and needs. Radix deals, among others, with software for various devices for industry or education. It turned out that Radix is preparing to redesign its website.

boost Credibility

Safe migration

Boost traffic

Original design

Unique graphics

Redesign

Optimized

GDPR ready

Advance front-end

Custom WP Theme

Visit Live Project

Project in numbers

5 weeks

Project duration

+30

Pages created

Unique templates

+30

Original graphics

Goals

Unique and high quality design
Modern and trendy look
Unique graphics with created brand hero
Higher conversion rate - contact via website
Improvement of branding
Flexible content management system

Background

The way to successful project

The current and previous Radix website is extensive and full of diverse content. This is due to the Radix team's committed approach to business. The group of recipients of Radix solutions are large enterprises, offices, schools and organizations. The process of acquiring such a customer is demanding and the website is designed to build the first send and be a showcase of the company.

UX Goals

Lead by getting to know the company to contact.
Increasing and improving trust in the company
Possibility to show extensive software offers and stand-alone components
Creating a knowledge base and file download center as elements of building trust, showing the quality of customer service and commitment to the after-sales process.

UX Design

From visitor to customer

Although some clients are acquired directly at live meetings. Our task was to enable the acquisition of customers through the site without so much involvement. Which placed the following tasks for our designers.

UI Design

Stand out on the market through original and unique design

On the basis of developed UX projects, we have created a unique graphic design for 13 subpages. We used irregular shape motifs fashionable among technology companies while maintaining good non-aging practices. To emphasize the uniqueness of the Radix company and their software, we have prepared several original graphics and icons.

Graphics design

Custom graphics to be unique

To achieve Radix's goals and beat the competition in the fight for customers, as well as to be remembered by this customer, we've created a brand hero and a unique brand-related style. Based on this, we have created a number of graphics illustrating individual elements of the Radix offer.

Front-end

Intricate design in a light form

The graphic design contained a lot of curves of elements and details, required efficient coding of the front-end. Through the use of repetitive modules and styles of the BEM methodology and vector graphics, it was possible to obtain a light and optimized front-end that ensures fast page loading and good user experience.

Back-end

Flexible Content Management System full of option

The Radix team is constantly optimizing and expanding the offer, value proposition, that's why one of the requirements was the use in Wordpress of all solutions allowing any content editing, that's why we used the page builder and extensive predefined Advanced Custom Fields.

Project review

We worked with Codenest for the design and development of our new website that includes 30+ pages and a back office. One of the challenges was the very tight timeframe we had for this project. Bart committed to our timeline and managed the process proactively, always making sure we knew what the next step was and which contributions/decisions it involved from our side. The design part included the creation of brand characters for Radix, which went very smooth and to our fullest satisfaction, and so did coding. Bart has a great team of specialists, both for UX, UI and development. All through the project, Bart was very responsive, professional and quick to come up with solutions. Establishing a new corporate website can definitely be an overwhelming task, but Codenest made it just work for us, within very short time.